Why Build A List Anyway?
This is a common question but you need to understand that unlike 99% of the money making opportunities online, a list is actually an asset that can make you money around the clock.
Instead of working your butt off for traffic over and over again you can simply send an email out to your list and make commissions from the comfort of your own home.
The question is how do we build our list, and when we build a list of subscribers what the heck do we do with them?
How To Build Your List?
Here is a common flow chart for list building..
Traffic > Squeeze Page > Optin (now your subscriber) > Build Trust > Send Promotions
If you can drive targeted traffic to a squeeze page you can make massive commissions online because once you have that list of potential customers that knows, likes, and trusts you you wont have a problem sending out an email and making commissions.
First Step : Getting Traffic
This is one of the largest obstacles for most marketers because without traffic you wont make a dime, and it can be difficult to drive traffic. To get tons of free targeted traffic I like to use video marketing because it is free, easy, and can drive unlimited amounts of traffic anywhere you need it to go.
Here is how to start driving traffic with the power of Youtube :
- Keyword – Find a keyword that has a decent amount of monthly searches using Google Keyword Planner.
- Video – Create an informative video around that keyword that provides value and helpful tips and tricks to help solve the viewers problem.
- Opt-in – In the description of your video have a link to your squeeze page so people can subscribe to your list after watching your amazing content!
This is one of the easiest ways to generate traffic to a squeeze page and build your list FAST and cheap. If you aren’t comfortable getting on video then check out Fiverr.com and outsource the video creation to someone for $5.
Second Step : Squeeze Page
You want your lead capture page to be simple and target “hot button” issues that push people to want whatever it is you’re offering on your squeeze page. For example, SEO is huge and people involved with SEO know about the “panda” update.
This is a hot button issue because people lost massive businesses over the Panda update so this will get more subscribers than just saying “join my list today.”
Third Step : The Follow Up
This is where most marketers get lost when it comes to email marketing because they have this list of subscribers now but have no idea what to send them.
First off, we don’t just want to slam them with offers because this will be the fastest way to burn your list for sure. Instead, it’s up to you to build a relationship with these people and help them by providing tips and information to solve their problems, whatever they may be.
Here is a great way to stay, help your list, and actually make money!
Continuity – We don’t just want to send random information out at random times. Instead we want to stick to one topic for a period of time, provide value, and promote one offer. It would look something like this :
For example, let’s say I know there is a big product I want to promote this week and it is all about Youtube.
I would setup a week or so of content that is completely geared toward Youtube and nothing else. Here’s what it might look like :
Day 1 – Introduction to Youtube
Let your list know the power of Youtube and why it gives you an edge. Basically, what is in it for them and why should they be using it?
Day 2 – Online Training / Tutorial
This is crucial in building trust with your list! This can be an online video tutorial walking them through Youtube and setting up a profit pulling video, an article, or whatever you want to provide value and further entice your list about the idea of Youtube marketing.
Day 3 – The Promotion
Now we can promote that Youtube offer that we make a commission on and out list will be more accepting to the offer and will definitely convert higher than before.
Day 4 – Case Study
Follow up the promotion with a case study using the software or training to get results. This will help those people on the fence get that extra push they need to grab the offer from yesterday.
Rinse and repeat!
If you can follow through this step by step email marketing blueprint you can skyrocket your online profits and stand apart from the lame marketers that blast different promotions every single day! I hope you enjoyed and keep building that list.